Must have

• Salesforce

• APMScript

• AmpScript

• SQL

• Journey Builder

• Automation Studio

• API

• English (C1)

Nice to have

• Salesforce Loyalty Management

Requirements description

• Salesforce Marketing Cloud qualifications (Email Specialist or Developer) are required. A Salesforce Loyalty Management credential is highly desirable.
• Demonstrable expertise across the SFMC technical stack, including hands-on mastery of AmpScript, SQL, Journey Builder, Automation Studio, and APIs.
• Deep understanding of modern CRM and customer loyalty principles, with experience translating business requirements into technical solutions.
• Proven ability to analyse and report on campaign and loyalty program KPIs (e.g., engagement, tier progression, redemption rates), providing data-driven recommendations for improvement.
• A collaborative team player with strong communication skills, combined with the self-motivation, organisation, and problem-solving ability to work effectively independently.

Offer description

Strategy & Collaboration

- Represent the CRM & Loyalty function from a technical development perspective, working closely with other developers and the international SFCC team.

- Collaborate with the CRM team to design and execute a unified marketing and loyalty strategy, ensuring seamless integration between campaigns and the loyalty program.

- Become the functional expert on the technical customer and loyalty journey, advising stakeholders on platform capabilities and keeping the team updated on enhancements that drive member value.

- Manage the relationship with SFMC Signature support, attending check-ins and overseeing technical cases

Your responsibilities

1. Technical Development & Implementation
2. Develop dynamic email templates, modules, and Cloud Pages using AmpScript, HTML, and CSS to deliver personalized content, offers, and data capture forms.
3. Build and maintain complex, automated customer journeys in Journey Builder for both marketing campaigns and loyalty programs (e.g., welcome series, tier changes, point expiry warnings).
4. Utilise SQL to query data, create segmented audiences based on customer and loyalty attributes, and support automation processes.
5. Configure and manage loyalty promotions and offer types within the platform, defining rules, eligibility, and fulfillment processes.
6. Oversee the data flows and integrations between Loyalty Management, Marketing Cloud, and other 3rd party platforms, managing API calls and ensuring data integrity.

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