Requirements

Operating system

Windows

Our requirements

• 2+ years of experience in CRM, retention marketing, or lifecycle management
• Hands-on experience with Braze or similar CRM platforms (Optimove, Leanplum, Salesforce MC)
• Strong understanding of player segmentation, user journeys, and behavioral triggers
• Data-driven mindset with experience in A/B testing, campaign analysis, and optimization
• Ability to partner with data teams to define events, build segments, and interpret insights
• Excellent communication skills — both creative copywriting and cross-team collaboration
• Experience in mobile gaming or free-to-play environments strongly preferred
• Passion for games and player psychology

Your responsibilities

• Develop and execute a multi-channel CRM strategy to improve player engagement, retention, and monetization.
• Design and manage lifecycle campaigns across all player stages:
• FTUE journeys to activate new players and increase D1/D7 retention
• Engagement flows to promote daily/weekly habits and session depth
• Churn prevention flows using behavioral and predictive signals
• Reactivation and win-back journeys for lapsed users
• Event- and content-driven campaigns tied to LiveOps calendar
• VIP nurturing for highly engaged players
• Define CRM data requirements and work with BI and engineering to:
• Implement behavioral and transactional tracking events
• Set up custom user attributes for segmentation
• Integrate predictive models (churn risk, payer potential, etc.)
• Maintain accurate real-time data sync between the game and CRM platform
• Build and optimize campaigns in Braze, orchestrate automated journeys, set up control groups, holdouts, and A/B tests, monitor campaign health, delivery, and data sync status, continuously iterate based on performance and test results.
• Analyze CRM performance using Braze analytics and internal BI tools, track key KPIs such as retention (D1/D7/D30), LTV, ARPU, churn, open/click/conversion rates. Provide insights and recommendations to improve results and align with broader business goals.
• Collaborate cross-functionally with LiveOps, Product, Monetization, Creative, and Data teams to align campaigns with game events, player journeys, and business strategy.
• Ensure all communications comply with global data privacy standards (GDPR, CCPA, etc.).