Requirements

Operating system

Windows

Our requirements

• Minimum 5 years of experience in digital marketing, personalization, CRM, or marketing automation.
• Experience in customer segmentation, data analysis, and A/B testing.
• Understanding of modeling processes and system integration (experience with CDP is a plus).
• Familiarity with personalization and marketing automation tools (e.g. Salesforce Marketing Cloud, Adobe Target, GA4, BI tools).
• Ability to analyze KPIs and draw business conclusions based on data.
• Ability to create documentation and deliver trainings,
• High level of independence, initiative, and communication skills,
• English language proficiency at minimum B2 level.

Optional

• Experience in data analysis, audience segmentation, modeling, and system integration.

Your responsibilities

• Creating and executing cross-channel personalization strategies (email, push, SMS, web/app),
• Customer segmentation and implementation of a test-and-learn approach, including A/B testing,
• Recommending and co-developing solutions based on AI/machine learning,
• Monitoring KPIs, identifying deviations, and recommending process improvements,
• Managing and developing the personalization platform, including: monitoring tool performance and identifying issues, implementing new contact channels (e.g. push, SMS), proposing and initiating corrective actions,
• Creating and maintaining process documentation - standards, manuals, guidelines,
• Collaborating with local markets on adapting and implementing personalization solutions,
• Conducting trainings on tools, processes, and personalization best practices.
• Identifying regulatory, technical, and business risks, and addressing them in close cooperation with stakeholders.