Truv is transforming the financial data industry with a secure and real-time API platform for payroll account access. Our technology streamlines income and employment verification, direct deposit switching, and more—eliminating outdated processes and unlocking greater financial opportunities. Backed by $30M from top investors like Kleiner Perkins and NYCA, we’re disrupting a $2B legacy market with cutting-edge innovation and a customer-first approach. Our leadership team brings expertise from industry giants like Apple, Carta, Venmo, MX, and Okta, driving the future of financial data access.

About the Role

We’re looking for a Marketing & Data Analyst who will take full ownership of marketing and go-to-market analytics. Your mission will be to cover all go-to-market processes with clear metrics, build a unified picture of marketing performance, and transform data into actionable insights. You’ll work directly with marketing, sales, and go-to-market teams, ensuring that every initiative is measurable, optimized, and automated where possible.

This role is ideal for someone who thrives at the intersection of marketing strategy, analytics, and process automation — with a strong ability to connect data to business outcomes.

What You'll Do:

• Measure and monitor all marketing and go-to-market activities, defining key metrics for awareness, acquisition, conversion, and retention.
• Analyze marketing, sales and other data to identify trends, gaps, and opportunities.
• Automate reporting and workflows using HubSpot and tools like Pipedream, Clay and etc..
• Optimize go-to-market processes based on data insights to improve efficiency, conversion, and ROI.
• Integrate and maintain data pipelines from multiple marketing and sales sources.
• Collaborate cross-functionally with marketing, sales, and product teams to ensure data-driven decision-making.
• Create dashboards and reports for leadership to track performance in real time.

Who You Are:

• 5+ years of experience in analytics (marketing, go-to-market, or sales data in B2B).
• Proven experience working with marketing analytics, go-to-market metrics, sales funnel analysis, marketing attribution models, churn prediction and etc..
• Hands-on experience with HubSpot (analytics, workflows, API-level integrations).
• Skilled in data visualization and dashboard creation.
• Comfortable with automation and no-code/low-code tools (Pipedream, Clay, Zapier) would be huge plus.
• Active user of AI tools and LLMs (e.g., ChatGPT, Claude, prompt engineering for analytics and automation).
• Strong understanding of B2B processes — ideally with experience both in startups and big companies.
• Analytical mindset with strong business acumen.
• Self-starter with ownership mentality.

Benefits:

• Fully remote work.
• Competitive salary and equity package.
• Flexible time off.
• Work with cutting-edge technology and innovative customers.
• Opportunity to shape the future of financial data access.