Your responsibilities

• Developing and executing market entry and expansion strategies across brand, portfolio, pricing, and positioning.
• Applying local consumer, trade, and competitive insights to tailor market approaches.
• Creating growth plans with integrated financial forecasting and budgeting.
• Collaborating with sales and distribution teams to optimize go-to-market strategies.
• Leading brand investments, media planning, and in-market activations.
• Ensuring consistent brand messaging while adapting to local market needs.
• Monitoring KPIs and using insights to refine strategies and support expansion.
• Aligning brand initiatives with business goals through cross-functional collaboration.
• Building strong external partnerships and acting as a brand ambassador across markets.

Our requirements

• Proven track record in developing and implementing brand strategies, including market entry and expansion (ideally in FMCG industry).
• Experience in multi-channel marketing, including digital, trade marketing, and in-market activations.
• Hands-on experience in launching brands in new markets, particularly in CEE or other international regions.
• Strong commercial acumen, including trade, customer, and sales channel understanding, supported by data-driven insights.
• Proven ability to work cross-functionally, coordinating effectively with internal teams (Sales, Digital, Product Management) and external partners (media and activation agencies, distributors, etc.).
• High willingness to travel internationally (depending on business needs).
• Strategic mindset with problem-solving and decision-making capabilities.
• Experience as a Team Leader.
• English C1, other European languages nice to have.
• University degree in Business/Economics/Marketing or Trade & Commercial Management.

What we offer

• We create a friendly work environment, focusing on people and providing comfortable conditions for growth. Here’s what awaits you at Josera:
• • Flexible work mode (however the role may require quite a lot of business travelling)
• • A non-corporate atmosphere
• • Holiday and Christmas bonuses
• • Gift packages for children and special occasion gifts
• • Flexible work arrangements
• • Attractive discounts on products (dry food for dogs and cats)
• • Private medical care (LUX MED)
• • Group insurance and accident insurance
• • Free foreign language courses
• • MultiSport card
• • And, of course, fresh vegetables and fruit in the office 😊
• Additionally, you can expect:
• • Work (and team-building activities!) in an international setting with experts from various countries, including Poland, Germany, and Ukraine.
• • Continuous professional and personal development through dedicated training as part of the Food Family Journey program.
• • A supportive working environment with access to modern tools and technology that enhance skill development and work efficiency.
• Sounds interesting? Don't wait - apply today! We're looking forward to welcoming you to #erbacherthefoodfamily