Zakres obowiązków Job scope: Lead the analytical agenda for CRM, loyalty, digital campaigns, and budget performance, including coupon effectiveness, pricing impact, and sales analytics Design and monitor KPIs across acquisition, retention, churn, CLV, and budget efficiency metrics Develop segmentation models and test‑and‑learn frameworks to optimize targeting, offers, and spend allocation Partner with business and marketing teams to translate data, financial insights, and performance trends into strategic actions Ensure timely delivery of dashboards and insights, covering both customer behavior and budget utilization Build and evolve a customer analytics framework that integrates behavioral, financial, and campaign data Analyze shopping behavior and segmentation to inform pricing, promotions, and loyalty strategy Deliver CRM and marketing insights, including budget optimization recommendations across channels and campaigns GI Group Poland is acting as an Employment Agency in relation to this vacancy. Wymagania Ideal profile: 5-7 years in customer analytics, marketing insights, price & promo analytics, or data science (retail/consumer preferred) in an independent analyst role Strong experience in CRM and loyalty data models Advanced analytics proficiency, with knowledge of SQL, Power BI, Tableau, GA4, and data bricks Strong business acumen and the ability to tell a clear story through data Attention to accuracy, clarity, and actionable insights in all analytical outputs Cross‑functional collaboration skills, working effectively with business and technical teams Fluent English and Polish Oferujemy Offer: Work in a leading retail organization trusted across Europe Competitive salary, career growth, and comprehensive benefits Discounts on company products Continuous learning through training, courses, and webinars Opportunities to improve language skills and collaborate internationally Loyalty rewards, including jubilee awards, extra days off, and special discounts A supportive, knowledge‑sharing work culture#LI-AI1