About Us At Digital Forms, we help companies grow through digital transformation—from process optimization and automation to AI and custom software development. We work with international clients (primarily UK & US) and run fully remotely, supported by a small but mighty team of senior experts. We value practical solutions over corporate fluff.

The Role We are looking for a Senior B2B Marketing Specialist to take ownership of our marketing strategy and execution. You won't just be creating content; you will define how we position ourselves in the market and drive our lead generation engine. This is a high-autonomy role where you will work directly with leadership to turn business goals into actionable campaigns, targeting decision-makers in the UK and US markets.

Key Responsibilities

• Strategy & Execution: Develop and implement a B2B marketing strategy that aligns with our revenue goals, focusing on lead generation and brand authority.

• Content Leadership: Own the editorial calendar. Produce high-impact content (whitepapers, case studies, thought leadership) that speaks directly to CTOs and Operations Directors.

• Funnel Optimization: Manage the end-to-end buyer journey, ensuring we are not just attracting traffic, but capturing and nurturing high-quality leads via our CRM/automation tools.

• Sales Alignment: Collaborate closely with the sales team to create sales enablement assets and ensure lead quality meets expectations (MQL to SQL handoff).

• Analytics & Reporting: Establish clear KPIs. Regular monitoring of campaign performance with a focus on ROI and conversion rates, not just vanity metrics.

• Multi-Channel Management: Oversee our presence across LinkedIn, email marketing, and organic search, potentially managing external freelancers (design/SEO) to scale output.

• Market Intelligence: Keep a pulse on industry trends (AI, Automation) to ensure Digital Forms remains positioned as a forward-thinking leader.

Must-Have Qualifications

• 5+ years of B2B Marketing experience: specifically within IT Services, Custom Software, or SaaS.

• Proven Lead Gen Track Record: Demonstrated ability to build pipelines that generate qualified leads, not just awareness.

• Native/Bilingual English: Exceptional copywriting skills are mandatory. You must be able to synthesize complex technical offerings into clear business value.

• Tech Stack Mastery: Deep proficiency with CRM and Marketing Automation platforms (e.g., HubSpot, ActiveCampaign), Google Analytics 4, and LinkedIn Campaign Manager.

• Strategic Mindset: Ability to switch between high-level planning and "in the trenches" execution.

• Remote Maturity: Proven experience working autonomously in a fully remote environment without micromanagement.

Nice-to-Have Qualifications

• Experience with Account-Based Marketing (ABM) strategies for high-value targets.

• Familiarity with Low-code/No-code platforms or AI technologies.

• Experience managing a small marketing budget or external vendors/agencies.

• Basic video editing or design skills to move fast on social assets.

Working Model

• Fully Remote: Work from anywhere with a stable connection.

• Asynchronous-First: We prioritize deep work and documentation (Notion/Slack) over constant meetings.

• Time Zone Overlap: Flexible, but requires reasonable overlap with CET and availability for US/UK client/team syncs.

• Senior Environment: You will be working with other senior professionals who expect high competence and low drama.

What We Offer

• A key strategic role in a growing company with direct access to decision-makers.

• True autonomy to test new channels and strategies.

• A competitive salary aligned with a senior level of experience.

• The flexibility of a fully remote setup combined with the stability of a successful B2B operation.