This is an Entry/Junior Level role at Taylor, focused on learning and assisting others. With considerable direction and guidance, Junior Strategists work within defined limits on assignments, demonstrating basic craft skills and knowledge reflective of previous study and/or on the job learning. They are also expected to uphold Taylor’s vision and values through personal behaviors.

Primary Responsibilities (The What)

Research, Insights, and Thought Leadership

• Assist the team in conducting complex research and analysis, developing a growing understanding of the client’s ecosystem, pain points, priorities, etc.
• Efficiently translate data and prepare useful summaries and reports that help to inform strategic plan development
• Remain current on marketing, communications, technology, consumer behavior, and cultural trends, and infuse this knowledge into all strategic work
• Assist in developing and executing qualitative and quantitative research, synthesizing findings into clear insights and proactive strategies for the team
• Collaborate effectively with Account and Creative teams to bring unconventional thinking and innovation to the work

Strategic Plan Development & Activation

• Provide support for opportunity assessments, strategic narratives, frameworks, and cross-channel plans that meet client business needs
• Thrive in a fast-moving environment, anticipating team needs and proactively jumping in to keep projects moving forward

Social Media Strategy & Execution

• Execute 1:1 community management, opportunistic social listening, and trend identification
• Execute day-to-day QA, publishing, and trafficking for organic and paid social
• Provide updates on social algorithms shifts, changes to best practices, and category observations on an ongoing basis

Communication & Storytelling

• Write, present, and communicate in a polished, articulate, and persuasive manner across all mediums, internally and externally
• Listen well, building relationships internally and externally through respect and responsiveness. Communicate well with internal colleagues to explain ideas and respond to questions or concerns.
• Demonstrate strong skills in organization and time management to support internal teams and maintain efficient workstreams
• Begin to learn and understand the agency business model, structure, and offerings, and how they come together in service of a client partner's business needs
• Leverage and integrate data to tell a cohesive story and/or consumer journey

Creative Partnership

• Start to write compelling creative briefs
• Work with cross-functional teams to ensure consistency from insight to output

Measurement & Optimization

• Understand critical metrics and processes involved in gathering data related to PR, Social, and/or Influencer
• Assist with monthly social reports, campaign/program recaps, and other client presentation materials

Minimum qualifications and requirements

• Bachelor's degree in marketing, advertising, PR, psychology, or related field and/or equivalent work experience
• 1-3 years prior experience in agencies (including PR, creative, media) with strategy-led responsibilities
• Experience in relevant tools across social listening (e.g., Brandwatch), audience insights (e.g., MRI Simmons), and platform analytics (e.g., Sprout or Sprinklr).
• Strong attention to detail, organization, multitasking, and time-management
• Write, present, and communicate in an articulate and persuasive manner, across a variety of platforms, including social media
• Team player who enjoys working with and helping others in a collaborative environment
• Curious and open to others' ideas and view points with a willingness to learn and take constructive feedback
• A good problem solver who seeks to make improvements and learns from mistakes
• Must reside in the New York Metro area and be able to commute to our Manhattan office as needed

Compensation

• $55k/year

Taylor Values (The How)

• Respecting What's Right: makes ethical choices and treats others with respect by embracing diversity of backgrounds and thought
• Entrepreneurial Enthusiasm: takes initiative and doesn't wait to be tapped. Leads from wherever they are and delivers irreplaceable value
• Committed to Curiosity: open-minded and learns from all sources. Experiments and creates meaning in uncertainty
• Pride In Partnership: uses empathy to build trusting relationships and ensure effective communication. Is open to others' ideas and viewpoints
• Inspired Innovation: is imaginative with big dreams and goals. Invents and iterates to shape hearts, minds, and culture for the better