The Role

This role is the connective tissue between idea and outcome. You don’t own the big idea, you make sure it survives contact with reality. From concept to content to click to cash, you run the operational spine of marketing: systems, SOPs, vendors, timelines, data, and follow-through.

This role supports both new customer growth and expansion within our existing customer base. Alongside Sales, Customer Success is a material revenue driver at VITL — and marketing plays a critical role in expanding wallet share, driving adoption, and supporting lifecycle engagement. You help make that machine real.

If something ships late, breaks quietly, or can’t be measured, you see it coming. You’re orderly by nature, allergic to chaos, and comfortable being embedded with Sales, Operations, and Customer Success. There is no box. That’s the job.

What You’ll Do

• Own marketing operations end to end across the full concept → content → click → cash lifecycle, including lifecycle and expansion marketing to current customers.
• Support campaigns focused on customer adoption, upsell, cross-sell, and retention in close partnership with Customer Success.
• Build, document, and maintain SOPs, checklists, and workflows that actually get used.
• Manage execution in project management tools; keep timelines honest and visible.
• Coordinate and wrangle vendors and contractors — chase deliverables, enforce deadlines, and keep projects moving without escalation.
• Embed cross-functionally with Sales, Operations, and Customer Success to gather intel and align execution.
• Pull reports, track KPIs, and maintain dashboards across acquisition and expansion funnels.
• Support campaign execution with setup, QA, launch checks, and post-launch analysis.
• Diagnose breaks in data, attribution, or workflow and fix them fast.
• Use AI tools daily to automate, accelerate, and improve marketing operations and reporting.

What You Bring

• 3–5 years of experience in marketing operations, marketing coordination, revenue operations, or a similar execution-heavy role.
• Proven ownership of operational workflows — SOPs, checklists, timelines, and PM tools.
• Experience coordinating vendors, contractors, or agencies and holding people accountable without drama.
• Comfort working cross-functionally with Sales, Operations, and Customer Success, especially in support of expansion and retention efforts.
• Strong data fluency across acquisition and lifecycle metrics: you can pull reports, maintain dashboards, track KPIs, and reconcile discrepancies.
• Platform-agnostic mindset with hands-on experience in CRM and marketing automation tools (HubSpot or equivalent preferred).
• Action-first, coachable operator with a growth mindset — no analysis paralysis.
• AI-native working style: already using AI tools to move faster and work smarter.

Success Looks Like

• Marketing reliably supports both new customer acquisition and expansion of existing accounts.
• Customer Success feels equipped with the right campaigns, data, and operational support to drive revenue.
• Campaigns move from idea to execution without chaos or last-minute scrambles.
• Vendors deliver on time because expectations are clear and enforced.
• Marketing performance is visible, measurable, and trusted across teams.
• The marketing machine scales because the operational backbone is solid.

Key Performance Indicators (KPIs)

Execution & Reliability

• Campaigns launched on time and fully QA’d
• Vendor deliverables met on schedule
• SOP adoption across marketing workflows

Acquisition & Expansion Impact

• Lead-to-Sales handoff accuracy
• Customer marketing engagement and adoption metrics
• Revenue influence from lifecycle, upsell, and cross-sell campaigns

Data Quality & Leverage

• Dashboard accuracy and freshness
• Reduction in reporting rework
• Operational efficiency gains via automation and AI

Compensation

The base salary range for this role is competitive and will be determined based on the candidate’s relevant skills, experience, and geographic location. In addition to base pay, total compensation may include performance-based incentives, benefits and company options.

Security, Privacy & Compliance

This role may handle PHI/PII and must follow HIPAA, company privacy policies, and least-privilege access practices.

EEO & Inclusion

VITL is an Equal Opportunity Employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics. If you meet most—but not all—requirements, we encourage you to apply.

About VITL

VITL is a Nashville-based healthtech company providing beautifully simple e-prescribing infrastructure for cash-pay medical practices. Through its open pharmacy marketplace, VITL connects clinics with verified 503A compounding pharmacies nationwide, enabling real-time price comparison, multi-pharmacy ordering, and Amazon-style patient tracking, all through a single, elegant interface. Founded in 2024, VITL serves nearly 500 clinics representing 125,000 patients across the United States.