Marketing Specialist

Location: Legnica, Poland (This is an on-site position based in our Legnica office).

Employment Type: Full-time 

Contract: Contract of Employment (Umowa o pracę) 

Salary Range: PLN 6500 - 8000 gross (Brutto)

Work Environment: International 

Main Communication Language: English

About us & what to expect

You will be an integral part of the strong marketing team, with leads in Poland. We are dedicated to leading the company into the future, focusing on a marketing strategy for the European market.

Collaboration:

• You will collaborate with our social media and newsletter manager, graphic designers, and backend developers.
• You will also collaborate with sales, purchasing, retail, and other teams across Europe.

Culture:

• Whether you're an experienced professional or a newcomer, you will be warmly welcomed to the team.
• If you're committed, structured, and seeking your next challenge, this is the perfect opportunity for you.

 

Who we are looking for

We are looking for an independent, well-organised, and versatile person  who:

• Has experience in B2B communication (both online and offline).
• Is proficient in using AI tools for content creation (text and graphics).
• Has attention to detail, a positive and "can-do" mindset, and good organizational and time-management skills.

 

Key Responsibilities

This blended role focuses on content mastery, visual creation, and market coordination:

1. Content creation

• Creating content across various platforms: webshops (including product descriptions), articles, blogs, newsletters, and social media.
• Creating and planning marketing content in English.
• Optimizing content according to SEO best practices to ensure effective implementation of SEO strategies.
• Content repurposing, adapting it for different formats, channels, and platforms.
• Supporting the development of B2B communication (newsletters, blog posts).

2. Visual management

• Working closely with the graphic design team on both digital and print projects, including:

  • Supporting the graphic design team in creating product catalogues (both print and digital versions).
  • Co-developing visual concepts and promotional presentations.
  • Creating image, text, and multimedia content.

3. Analysis and coordination

• Analysing the effectiveness of marketing activities and preparing reports.
• Monitoring the market, competitor activities, and B2B marketing trends.
• Supporting the organisation of company events, trade fairs, and exhibitions.

 

Requirements and skills

Experience:

• Minimum 3 years of experience in marketing, preferably B2B.

Language:

• Fluent in English (C1/C2 level or native speaker).
• Daily work in English.
• Knowledge of German is advantageous.

Design & AI proficiency:

• Knowledge of Adobe Suite (Illustrator, InDesign, Photoshop) and Canva.
• Proficiency in using AI tools to generate graphics and images and to support content creation.
• Basic understanding of web design (layouts, UI/UX, CMS management).

Content & SEO Expertise:

• Practical knowledge of managing social media channels and planning content.
• Advanced knowledge of tools such as GA4, Senuto, Google Search Console, AI tools, Open Project, CMS, and others.
• Proficiency in SEO principles and web traffic metrics.
• Experience with newsletter tools (e.g., Salesmanago).

Soft Skills:

• Ability to manage multiple projects simultaneously and meet deadlines.
• Independence, accuracy, and strong organisational skills.
• Positive attitude towards working in an international environment.

Please include the following consent clause in your CV:

I consent to the processing of my personal data by Inspirion Polska sp. z o.o., based in Trzebnica, for the purpose of conducting the recruitment process for the position of Marketing Specialist, in accordance with Article 6(1)(a) of the GDPR.

Please note that we will contact only selected candidates.