Must have

• SEO

• Digital marketing

• SEM

• Brand strategy

• Google AdWords

• English (C1)

• Polish (C1)

Nice to have

• Social media

Requirements description

• 2+ years in global SaaS (preferably B2B). Early-stage experience is a plus.
• 1+ years in a marketing leadership role
• T-shaped skill set with expertise in SEO, content and performance marketing
• Product marketing experience in translating features into clear value propositions
• Proven track record of driving awareness and acquisition
• Experience working cross-functionally. Hiring and leading marketers is a plus.
• Hands-on proficiency with modern marketing tools and analytics
• Awareness of brand strategy and its role in SaaS
• English C1 and Polish C1

Offer description

At Testportal, we’re building a SaaS platform for skills and knowledge assessment. With millions of test-takers each year, we’re on a mission to reinvent exams in the AI era.

We’re hiring a founding Head of Marketing to start as a team of one and lead awareness and acquisition end to end.

If you like mixing strategic vision with hands-on execution and analysis, we’d love to hear from you!

What you’ll do

• Define positioning and messaging with the founders
• Help refine product–market fit and validate the business model
• Set the marketing strategy and execute it hands-on from day one
• Build and lead the marketing team as we scale
• Define, track, and report on KPIs
• Partner across growth (activation, retention, referrals, revenue)

Why join us

• Opportunity: Lead marketing in a global SaaS at ~$750K ARR. Use already collected analytical data. Start as a player-coach with a path to CMO.
• Environment: Small team, low bureaucracy, direct access to founders. Learn how profitable, bootstrapped SaaS is built.
• Impact: Shape a platform used by millions worldwide.
• Hybrid flexibility: Primarily in-office in Wrocław, with flexibility for occasional remote days for personal matters or deep-focus work.
• Innovation-first: We embrace new technologies and AI-driven productivity.