Content Marketing Specialist & Strategist

About the roleWe’re looking for a Content Marketing Specialist to join our growing marketing team at Miquido.You’ll play a key role in shaping and executing our SEO and GEO-driven content strategy, working closely with the SEO Specialist and supporting business growth through high-quality, data-driven content.This is a hands-on role with real ownership - from strategy and planning to execution, optimization, and performance analysis.Your responsibilitiesDesign and execute SEO & GEO-driven content strategies aligned with business goalsPlan and manage quarterly content roadmap (blog, landing pages, lead magnets)Create, edit, and optimize content across formats (articles, landing pages, case studies, ebooks)Implement SEO best practices (keywords, meta tags, internal linking, readability)Identify and implement opportunities to scale content production using frameworks and AI-driven processesOwn and optimize content distribution strategy (owned, earned, paid channels)Ensure consistency and evolution of the company’s Tone of VoiceRun A/B tests for headlines, CTAs, and content structureMonitor, analyze, and report on content performance metricsProvide insights and recommendations based on dataCollaborate with Sales and Outbound teams on go-to-market initiativesSupport other teams with content-related needsRequirements (Must have)3+ years of experience in content creation (preferably in a software/tech company)Experience in B2B marketingExcellent written English (C1 minimum)Strong understanding of SEO content principlesProven copywriting skillsExperience with tools such as:Google Search ConsoleSemrushSurferSEOGoogle AnalyticsHubSpotStrong analytical and strategic thinkingProactive, can-do attitude and strong communication skillsProblem-solving mindsetNice to haveKnowledge of the technology/software industryExisting network of PR contactsExperience with AI tools for content creation and optimizationWhat we offerWork in a close-knit, 6-person marketing team with real impact on strategyPaid time offLife insurance (Warta package)High level of ownership and influence on content directionCollaboration with experienced specialists across marketing, sales, and techSpace to experiment with AI-driven content and modern marketing approachesFlexible working conditions (remote / hybrid)