Digital Marketing Specialist (Junior / Regular)

Gliwice | Hybrid / On-site preferredWe’re looking for a Digital Marketing Specialist (Junior / Regular) who will help us build marketing that supports not only visibility, but also real business growth and lead generation.This role is ideal for someone who understands that marketing today is more than just posting content — it’s also about paid campaigns, conversion, experimentation, analytics, and supporting sales through smart digital activities.You’ll work across social media, paid advertising, performance-driven content, and AI-powered marketing tools, helping us promote our products and services more effectively.🟪 Key Responsibilities:Managing and growing our social media presence across selected channelsPlanning, launching, and optimizing paid campaigns (Meta / Google / LinkedIn depending on business needs)Supporting lead generation activities that help feed our sales pipelineCreating and optimizing marketing content from both visibility and conversion perspectiveCollaborating with the team on campaign strategy, messaging, and content directionMonitoring website and campaign performance using analytics toolsAnalyzing results and proposing improvements based on data and performance metricsSupporting product and service promotion through digital marketing initiativesUsing AI tools to support content creation, campaign planning, research, and optimizationWorking closely with the team to define KPIs and measure marketing effectiveness🟪Requirements:At least initial hands-on experience in digital marketing (commercial, freelance, internship, side projects or own initiatives)Strong interest in performance marketing, paid advertising, social media, and lead generationAnalytical mindset and willingness to work with data, results, and optimizationBasic understanding of how paid campaigns, funnels, and digital marketing channels workAbility to combine creative thinking with business and performance goalsComfortable using digital tools and open to working with AI-powered marketing solutionsGood English skills (spoken and written)Organized, proactive, and results-oriented approach🟪Nice to Have:Experience with Meta Ads, Google Ads, LinkedIn Ads, or similar platformsBasic knowledge of SEOFamiliarity with Google Analytics / GA4, Search Console, Meta Business Suite, LinkedIn analytics, or similar toolsUnderstanding of lead generation funnels, conversion tracking, and campaign performance metricsExperience using AI tools for content, campaign support, research, or optimizationInterest in B2B, SaaS, AI, or tech marketing🟪What We Offer:Real impact on marketing activities and campaign directionOpportunity to work on marketing that directly supports sales and product growthHands-on experience across social media, paid campaigns, lead generation, and AI toolsSpace to experiment, test ideas, and grow fastA supportive, professional environment focused on growth, ownership, and resultsBenefits: sport package, private health care, bonuses, English classes