Product Marketing Manager

TechMagic is launching a product-focused division to build and scale B2B SaaS applications alongside our core software development services business.

We are looking for our first Product Marketing Manager to take full ownership of product-led revenue growth (MRR) across our growing portfolio of SaaS products, including:

• Invoice Generator
• MagicCV
• MagicScreen

Product Marketing & Positioning

• Define product positioning, messaging, and value propositions for each product and target segment
• Translate product capabilities into clear customer benefits and use cases
• Own ICP definition, segmentation, and JTBD frameworks
• Develop and maintain core PMM assets: messaging frameworks, landing page narratives, onboarding flows, and sales enablement materials

Go-To-Market & Growth

• Build and execute go-to-market strategies for new launches, features, and pricing experiments
• Partner with SEO, PPC, and SDR teams to drive trial, activation, conversion, and expansion
• Own activation, conversion, retention, and monetisation hypotheses
• Collaborate with Product and Engineering to influence the roadmap based on market and revenue insights

Revenue & Data Ownership

• Be accountable for MRR growth metrics, including conversion rates, churn, and LTV
• Define and track north-star and supporting metrics for each product
• Use data to prioritise experiments and double down on what works
• Turn analytics into insights and insights into action

Experimentation & Optimization

• Run fast, structured experiments across:

  • Pricing & packaging
  • Onboarding & activation
  • Messaging & positioningChannels & funnels

• Build repeatable experimentation frameworks and learning loops

• Balance speed with rigour—test often, learn fast, scale what wins

AI-First & Modern Marketing Execution

• Leverage AI marketing tools for research, messaging, experimentation, analytics, and automation
• Continuously improve speed, efficiency, and output quality using AI-powered workflows
• Stay ahead of modern PMM and growth tooling trends

Why This Role Is Unique

• You will be the first Product Marketing hire for TechMagic’s product division
• You will shape the entire product marketing function from zero
• Direct influence on product direction, pricing, and revenue growth
• Clear path to becoming Head of Product Marketing as the portfolio scales
• Work closely with C-level leadership and a strong in-house growth team

Foundational Product Marketing Skills

• Market, competitor, and customer research (qualitative & quantitative)
• ICP definition, segmentation, personas, and Jobs-To-Be-Done frameworks
• Messaging frameworks, value propositions, and narrative development
• Funnel and lifecycle thinking (acquisition → activation → revenue → retention)
• Cross-functional alignment and influence without direct authority
• Strong written communication for landing pages, onboarding, lifecycle messaging, and enablement
• Ability to simplify complex products into clear, compelling customer stories

Tools & Platforms Experience

• Analytics & Product: GA4, Mixpanel, Amplitude, Hotjar, Looker, or similar
• Paid Acquisition: Google Ads, Meta Ads, LinkedIn Ads (hands-on or in close collaboration)
• Marketing Automation & Email: HubSpot, Customer.io, Braze, Intercom, Mailchimp, or similar
• Experimentation & CRO: A/B testing tools (VWO, Optimizely, Google Optimise, etc.)
• Design & Collaboration: Figma, Canva, Miro, NotionAI & Productivity: ChatGPT, Claude, Jasper, Midjourney/DALL·E, or other AI-powered marketing tools

Our benefits

• Opportunity to work with international clients
• Work from anywhere (fully remotely or in our office)
• Paid vacations and sick leaves, additional days off, relocation bonus
• Wellness: Medical insurance/sports compensation/ health check-up+flu vaccination at your choice
• Education: regular tech-talks, educational courses, paid certifications, English classes
• Fun: own football team, budget for team-lunches, branded gifts